What. A. Day
Partners from across Europe – from Italy to the Czech Republic, from the UK to Bulgaria – came together for a day full of innovation, exchange, and laser power.
“Really impressive,” said Marco Montani from Italy (Optoprim SRL), summing it up. Stefan D. Dragojevic from Croatia (Chi-Tech d.o.o.) added: “This event was rather nice and educational“.
Training. Testing. Talking
Educational? You bet. The sessions at THEO Academy had a lot to offer: Let’s start with the new Double Wire Feeder – a true game changer that was just waiting to be tested. Faster workflows? No problem. Wider gaps between metal parts? Consider them closed. “We love it!” The feedback was loud and clear.
Our experts also demonstrated how partners can now get real-time support via livestream – a major service boost.
In the sales workshop, we took a deep dive into features that have proved to be exceptionally persuasive for customers such as the dual-mode touchscreen (Expert Mode for pros, Basic Mode for easy startup), the ultra-lightweight MA1 welding torch (less fatigue, more productivity), and the unique Wobble Stop Function for perfect V-seams. Another highlight: the wire on/off switch placed directly above the laser emission trigger on the MA1. No interface, no extra step, just weld and go.
And because welding isn’t only about welding: during the hands-on repair workshop, something special happened. Partners started swapping tips, sharing hacks, and helping each other out. That’s what we call true collaboration.
Wouldn’t be THEO if we didn’t give our partners a look ahead. Attendees had the exclusive chance to test prototypes of the upcoming THEO TM-300 Laser Cleaner and offer direct feedback on both technical and usability aspects. We also presented the new torch design and future software upgrades.
Prototypes? Here we go
“It was very exciting to see the new products, and the new developments are very interesting. I can already imagine the opportunities for our customers, and I’m looking forward to getting the final product,” said Lukasz Bigus from Poland (PraxWeld Sp. Z o.o.).
It’s all still top-secret – but let’s just say: the buzz was real.
“2025 may not be an easy year for our industry,” said Dr. Frank Jiang, CEO and Founder of Maxphotonics, “but we’re confident that manufacturing in Europe will rebound – and those who prepare early will be the first to benefit. That’s why we continue to invest in expanding our European service network, developing new products, and continuously improving performance, safety, and usability.”
He also emphasized the importance of a strong distribution system, professional training, and outstanding customer support – to ensure our dealers have everything they need to succeed.
THEO Day: A Statement for a Strong Network
THEO is growing – not just in technology, but in community. Since the launch in 2023, 60 companies in North America, 36 in the EMEA region, and 6 in APAC have joined the partner network.
Many of the European Partners were right there at THEO Day – a clear sign of international connection and shared momentum. “Over the past few years, no matter how volatile the market has been, it was your support and trust that allowed us to break through and keep moving forward,” said Dr. Jiang.
Feedback? Bring it on. Honest. Real. Valuable
THEO Day was never just about showcasing products. It was about listening. About a real “We are listening”. We talked shop, explored market needs, and gathered honest feedback – the kind that flows straight into our development process.
The partner involvement was well received – including by Georgi Baharev from Bulgaria (Kimex Technology): “I think the customer feedback sessions were an excellent idea to collect our opinion before the product is finalized and ready for the market. Overall, I’m positively impressed.”
And beyond product updates, the day pointed toward something bigger: the future – built together. As Dr. Jiang said in his speech: “We are building a brand – a long-term effort grounded in professionalism, technology, and true partnership. It’s not just about better machines. It’s about better user experiences and better results – on every level.”
BBQ-Time with Special Effects
Rain, wind, heat? The machines held up – and so did our guests. Despite the weather, the rooftop BBQ went ahead as planned – rainbow and panoramic views of the fields included. On the grill: everything a laser lover could ask for. Behind the bar: custom gin cocktails by our sales guy (and now unofficial company mixologist) Steffen. And when the DJ dropped 80s and 90s hits at sunset, we knew: THEO Day was a full-on success.
Productive. Collaborative. Relaxed. That’s THEO. Because what we’re building is more than tech – it’s a strong, engaged community, ready for the next step.
See you next year – and until then: Say No to Slow.
